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Here’s how it works.
Chrome is a web online window likeSafariand others, but it’s also a search engine interface.
That’s a lot of ads
The default search engine when Chrome is delivered to your desktop or smartphone is, naturally, Google.
Now we use our online window address bars as prompt fields.
I’ve argued here and elsewhere that Google’s search dominance comes by way of quality not coercion.
That’s a lot of ads
That’s not all we’ve been getting.
If I pop in, “Where do I find the best mattresses?”
into my Chrome address bar, Google Search instantly returns a page of results.
I have to scroll down to perhaps the fourth result to see some suggestions from The New York Times.
Google gets paid here, too (as do publishers).
The everything of Google
Even if you’re not on Chrome, Google search is pervasive.
This feed is full of news and ads, with Google again getting paid for the latter.
Is it a monopoly?
AUS federal judge said yes in August.
Google entered a crowded search market and later a web app market dominated mostly byMicrosoftandInternet Explorer.
None of these competitors rolled over.
Google just did it better.
Technology has a habit of choosing winners and losers.
It’s also the nature of the beast to start demanding standards and uniformity.
Google in control
Google is not blameless here.
They choose how the platforms will work, and which third-party systems to invite.
I’m not complaining.
It still earns its place on my desktop.
I don’t think so.
I know Google definitely doesn’t think so.
I like how these companies are pushing each other.
I also, ultimately, don’t want anyone to pull Google Search out of my Chrome.
I don’t know what will happen next.
Maybe ask Google Chrome I’m sure it has the answers.
