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These all-in-one platforms integrate multiple functionalities beyond a companys core offering.
They usually have a complete, all-encompassing user experience that normally would require multiple smaller apps.
General Manager of SplitMetrics Agency.
A crowded market - how do you disrupt the established?
Youve got to start by identifying your apps Unique Selling Proposition (USP).
Combine services creatively:Offer a unique mix of services that arent currently bundled together by competitors.
Invest in marketing:Launch a well-resourced and optimized marketing campaign to gain visibility and enter the conversation.
Adapt to change
The app industry is among the most competitive and dynamic sectors around.
Most wouldnt even recognize an app like Uber as a super app.
The key to ensuring the best user experience is responding to change.
If you stay ahead of the curve, you will be able to stay competitive.
What may work well in France, might not appeal to an audience in Australia.
App developerswill naturally know their home market the best, so thats the most obvious place to start.
It may seem appealing to go after the most lucrative markets first, for example, the US.
Remember, these two strategies are interconnected.
Super apps offer a unique opportunity to disrupt the app landscape.
Stay ahead of the curve, and you could build a super app that stands the test of time.
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