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Sports analytics technology company TrackMan was unknowingly exposing sensitive customer data, researchers have warned.

We also dont know if its TrackMan who manages this database, or if it is a third party.

It uses radar and imaging technology to track the trajectory and performance of balls and players with high precision.

Unsecured databases remain a top cause of data breaches and leaks.

They are often inadvertently exposed to the internet, either due to misconfigurations or oversight during deployment.

The ramifications of hackers finding such databases are severe.

Businesses can experience financial losses, regulatory fines, reputational damage, and loss of customer trust.

They can also face lawsuits, compliance violations, and long-term operational disruption.

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