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I am more excited about theSamsungGalaxy Ring than any other recent new product from a big tech company.

Lets put it down to three points.

The Samsung Galaxy Ring in Titanium Silver Colorway

Why does it look like this?

Smart devices, inclusive of phones, are largely fashion statements in the right contexts.

So why does it look so basic?

The Samsung Galaxy Ring in three colorways

The Titanium Gold colorway looks fine; it has a lovely polish to it.

The Silver and Black look almost like pieces of a Hasbro toy lightsaber.

It needs to look the part.

The Samsung Galaxy Ring in Titanium Silver

It looks like jewelry.

Why is it priced like that?

Development costs would have also been considerable, and ultimately theres just not strong competition in this tiny market.

The Samsung Galaxy Ring in Titanium Silver

IfApple, OnePlus, Oppo andGooglegot in at the same time, things would likely be a bit different.

Why doesnt it do much?

At the time of writing, those are the only two gesture options.

The Samsung Galaxy Ring in a charging case

No answering calls, media controls or integration with any specific apps, just those two things.

And thats kind of it!

Any more neat tricks, and you invite price bumps.

So can we hit the right balance?

At the same time, I just wish it did a littlemore.

Its a situation that no doubt many companies encounter when entering a new product category.

But Samsungs on the right track with the Galaxy Ring.

Im very much looking forward to what the company has next in store with this gadget.

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