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In recent years, low-cost audio deepfake technology has become widely available and far more convincing.

But how true has this threat proven to be?

A person�s face against a digital background.

Has the deepfake threat proven overhyped, or is it flying under the radar?

Deepfakes and disinformation

Deepfakes have long raised concern insocial media, politics, and the public sector.

While unsuccessful, the sophisticated cyberattack shows the vulnerability of high-profile individuals whose details are easily available online.

Biometric-based verification systems are a game-changer in weeding out deepfake attempts.

Layering these verification systems together using multiple biometric markers makes for an extremely tough account security system to beat.

But thats not all.

AI can step up the game even further by detecting fraudulent activities in real-time by using predictiveanalytics.

Picture machine learning algorithms sifting through mountains of data, picking out unusual patterns that might indicate fraud.

This involves using advanced selfie verification and both passive and active liveness detection that can catch spoofing attacks.

Ultimately, there is no exact approach to effectively mitigating the threat of deepfakes.

Fighting AI with AI offers businesses their best chance of handling the ever-increasing threat volume and sophistication.

We’ve listed the best identity management software.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

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