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But what does the future CRM look like?
Reduced manual workloads
CRM is undergoing a significant transformation, driven by the ever-increasing power of automation.
The real win here is administrative.CRM automationwill handle data entry, including automatically collating meeting notes and actions.
AI can analyze a CRM knowledge base to surface any required content, exactly when its needed.
AI-driven knowledge delivery isn’t just finding information, it’s making it actionable and enhancing relationships with customers.
Voice-driven CRM will be a game-changer.
Traditional CRM interfaces can have a steep learning curve, leading to user frustration and resistance to adoption.
This allows for faster user adoption and smoother integration into daily workflows.
This conversational approach will boost user engagement, keeping data fresh.
CRM interfaces are becoming more user-friendly and intuitive, making them less intimidating for lite users.
This includes features like drag-and-drop functionality, visual representations of data, and simplified navigation.
In the next decade CRM won’t just present data it will translate it into actionable insights.
These advancements won’t just streamline tasks, they’ll also entice casual users to engage with the system.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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