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Well, it’s finally happening.

“We started our password-sharing initiative in June,” Iger told stakeholders on the call.

Image of Disney Plus being watched on a TV with a hand holding a remote control

Disney Plus' own account sharing crackdown will roll out globally in September

“That kicks in, in earnest, in September.”

Why is Disney cracking down on account sharing?

There’s one major reason: money.

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From a business perspective, Disney’s decision to prevent unsolicited password sharing makes sense.

Unfortunately, such costs are inevitably passed onto consumers.

Disney, then, will claim it’s doing right by customers by offering these cheaper alternatives.

A person holding a smartphone with the Disney Plus app loaded on its screen

Disney Plus is also going to become more expensive in the US

That doesn’t mean, though, that I don’t think it’s right.

Give me a break.

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