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Well, it’s finally happening.
“We started our password-sharing initiative in June,” Iger told stakeholders on the call.
Disney Plus' own account sharing crackdown will roll out globally in September
“That kicks in, in earnest, in September.”
Why is Disney cracking down on account sharing?
There’s one major reason: money.
Want to watchAgatha All Along, the next Marvel TV series that’s coming in September, on your friend’s account? Too bad
From a business perspective, Disney’s decision to prevent unsolicited password sharing makes sense.
Unfortunately, such costs are inevitably passed onto consumers.
Disney, then, will claim it’s doing right by customers by offering these cheaper alternatives.
Disney Plus is also going to become more expensive in the US
That doesn’t mean, though, that I don’t think it’s right.
Give me a break.