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Today’s price at Adorama brings the body right down to its lowest-ever price, too.

Sony Alpha a7 IV on purple background with lowest price text overlay

Sony Alpha a7 IV$2,499.99 $2,299.99 at Adorama

Sony Alpha a7R V: $3,898 $3,498 at Adorama

Sony Alpha a7R III: $2,198$1,998 at Adorama

The Sony A7 IV’s vari-angle screen flipped forwards