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If you believe many recent advertising campaigns, artificial intelligence is everywhere and taking over consumer products.
At least, thats according to arecent surveyfrom Future (TR’s parent company) called Demystifying AI.
Actually, its more about what AI doesnt mean for what people buy.
Nonetheless, brand recognition is the top consideration, with price andoperating systemfilling out the upper ranks of reasons.
That doesnt mean people arent interested in AI as a concept.
Just that being intrigued by AI doesnt translate to opening their wallet.
That said, many consumers mentioned less positive adjectives for AI, like expensive and concerning.
These apprehensions are likely tied to ongoing debates about data privacy, ethics, and perhaps an AI apocalypse.
This optimism suggests that AI advertising is simply premature rather than totally misplaced.
