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The researchers ran a series of experimental surveys asking questions of 1,000 adults in the United States.
The premise of the surveys was to see how mentioning AIs place in a product affects consumer behavior.
The group that saw an AI mentioned were less likely to say they wanted to buy the TV.
That held true regardless of the item or service for sale.
When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions.
Oh No AI
The rejection of products mentioning AI wasnt equal across those categories, however.
The negative reaction to AI was particularly pronounced for what the researchers called high-risk products and services.
That means more expensive products and anything related to health or finances.
The higher stakes in money or medical care upped the hesitation and chances of rejection for consumers.
The researchers said it might be best to be more discreet about the presence of AI on its own.
Some of this fear may dissipate over time with familiarity.
For many people, AI is still seen as a complex and somewhat mysterious technology.
The idea that a machine is making decisions or performing tasks that humans traditionally did can be unsettling.
Still, consumers concerns about AI are not unfounded.
Emphasizing AI may not always be beneficial, particularly for high-risk products.
Focus on describing the features or benefits and avoid the AI buzzwords.
