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If true, it’s a mistake.
You only need to wear a smart ring for a few weeks to understand its appeal.
Wearables like the Oura Ring andSamsung Galaxy Ringare small, attractive, sleep-friendly, and offer enviable battery life.
Smart rings offer most of the benefits of smartwatches like theApple Watch.
They track activity, exercise, sleep, blood oxygenation, heart rate, wellness, and more.
Still not a smartwatch
Smart Rings aren’t perfect.
That’s never been an issue with theApple Watch.
I have to remind myself to check out the Oura app.
I don’t get that.
I’m not even sure this rumor makes business sense.
Over the years, Apple has worked across its categories to fill in the blanks.
Don’t like a single iPhone option?
How about a Pro model or a giant Plus one?
EarPods, not your style?
Check out these AirPods.
Need more noise control?
Check out these AirPods Pros.
Prefer tablets over smartphones and computers?
Here’s an iPad.
How about an iPad Mini (version 7 might be coming soon).
Even in the wearable space, Apple has shown a propensity for expanding choices.
This doesn’t make sense
Apple is also willing to take big swings.
Just look at theVision Pro.
My point, though, is Apple is not timid and has shown little concern about category cannibalization.
If, though, Apple has truly killed the rumored Apple Ring project, it’s made a mistake.
Apple fans will gladly pay a premium for Apple’s own very Applely take on a smart ring.
I’m sure it’ll be titanium (for the high-end) and aluminum for everyone else.
Most will pay extra for the Pro because it’ll be the one with the gesture control.
The more I think about it, the more I believe that Bloomberg is just plain wrong.
There’s no way Apple is walking away from this section of the wearable market.
An Apple Ring will arrive maybe as soon as next year.
If you believe it, you better put a ring on it.
