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That’s according toBloomberg, which says that Sonos has a two-pronged strategy.

Is $50 off the Ace enough?

And at $400, the Ace headphones would still be more expensive than most of their rivals.

$400 for the Sonos Ace is not going to compete with this.

With Bose delivering better sound and noise cancellation, that leaves one thing: price.

A $50 drop may not be big enough.

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