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The automated welcome email feature is the centerpiece of the update.
SiteGround pointed out that it can be more than just saying hello.
Friendly Automation
SiteGround claims the feature is entirely intuitive regardless of experience with email marketing.
This kind of personalized communication, even when automated, can be a real boon for marketing.
The other new features build on the same vision from SiteGround and the automated emails.
A simple but potentially powerful addition lets users incorporate social media icons into email templates.
Multiple touchpoints multiply the chance for a fruitful business deal.
Offering double opt-in means better email lists and fewer complaints from recipients.
It also helps filter out fake email addresses, keeping the emails blasts actually relevant.
The other update is a “View in internet tool” option.
Currently, its required that email recipients to stay in their mail client to read their message.
But, now they can read and sharethe email through a web online window.
It reduces the friction in sharing information from an email and could boost its appearance on social media.
All of the new features are now live and available to all SiteGround users.