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Its good timing, too.
Its a move that has borne fruit, too, not least in the world of smart washing machines.
By April, it surpassed cumulative sales of 10,000 units, an impressive number for a large appliance.
Lee cites features like Ecobubble, which has been integral to Samsung washing machines for over a decade.
Not only is it an energy-efficient solution, but it reduces noise and increases durability, Lee explains.
It reduces unnecessary use of energy by adjusting the components rotating speed according to different usage situations.
Samsung has introduced various AI-enhanced appliances that give solutions tailored to your needs, says Lee.
This includes rigorous testing of our appliances against established energy efficiency standards," he continues.
Samsung focuses not only on energy savings but also considers carbon emissions as an important indicator.
We are applying this vision from the beginning when designing our products.
