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If celebrity voices for an AI chatbot seem like a gimmick, well, that’s because it is.

Famous or Folly?

John Cena as Peacemaker

Google has plans for setting upAI chatbotsof famous people and fictional characters onYouTube.

Meta’sCelebrity AI chatbotsused celebrity likenesses for the text-basedMessenger, Instagram, andWhatsAppfeature when it came out earlier this year.

If you look now, though, the chatbots remain,but withoutany celebrity branding.

A few years after the first test, Amazonremovedthe voices from Alexa.

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