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Even searching for keywords can be hit or miss.

Reddits content is uniquely valuable and becoming more important in the context of Internet search.

Right now, that’s basically justGoogleandOpenAI.

Reddit also has a separate deal withOpenAIthat allows Reddit to use OpenAI’s LLMs for AI-powered features.

This isn’t Reddit’s only experiment with AI on the site.

The call also discussed the success of Reddit’s AI language translation feature.

Huffman partially credited the translator with making France one of Reddits fastest-growing user bases.

Offering AI-generated summaries arguably represents an even bigger opening for new Reddit users than the translation service.

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