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But a growing number of services are offering the best of both worlds.
Were the number one AVOD [advertising video on demand] in Canada.
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We’re actually seeing even more momentum and adoption of Tubi because theres a paradox of choice.
We’re on all the devices.
We don’t have a bunch of onboarding and friction to start watching content.
For Sud, the biggest reason why Tubi is seeing so much growth comes down to subscription fatigue.
Theres too much friction and fragmentation for audiences, so we’ve seen that translate into growth and viewership.
A rising star
Tubis success didnt happen overnight.
Tubi later landed a deal with Warner Bros.
But it wasnt always like this.
We feel like there is room and actually a need for that in the UK.
That’s why we’re thrilled to be launching.
Our overall view is that we put the viewer at the center, Sud adds.
Nothing’s sacred there.
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