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I was intrigued and impressed whenOpenAIfirst demonstratedSoraearlier this year.

There seemed no limit to the films theAI video modelcould produce out of a text prompt.

OpenAI Sora

The same goes for other much-hyped AI video generators, including Metas Movie Gen and Google’s Veo.

Sora’s standard output might be more fever dream than celestial vision.

Perhaps asking for a “serene sunset over a lake only occasionally nets a tranquil evening on the water.

Where’s the profit?

The goal is a polished, marketable AI video generator, not a cool toy.

The processing power required is certainly staggering compared to AI text composition.

Scaling it up without restrictions might cause a server meltdown.

Limiting access to approved professionals gives the companies more control.

Until then, we’re just spectators.

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