When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
Newsflash for most of you upgrading to iOS 18: You’re not gettingAppleIntelligence.
I visited my parents last week and noticed they have a pair of still-fresh-lookingiPhone 14 Pro Maxphones.
I commented on the handsets, and my parents asked about the newiPhone 16 Pro MaxI was carrying.
“), and I pressed and held the power button to show them Siri’s new look.
Later, I showed my father how I could remove some folding chairs from the background of a photo.
It was then I realized that both of them thought they were getting Apple Intelligence on their phones.
This is an awareness problem for Apple and one it must solve ASAP.
For perhaps the first time in Apples history, its creating a platform-level situation of haves and have-nots.
Apple hopes that everyone upgrades just to get access to this Cupertino brand of Apple intelligence.
I dont see that happening.
As for my parents, I think they were most upset about not getting a much smarter Siri.
She was looking forward to a digital assistant that finally got things right.
Apple needs some better messaging and it should happen before Apple Intelligence arrives this month.
