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But dig a little deeper and youll notice BMW has a big part to play in the story.
The dash area is deliberately bereft of physical buttons, which its equally beautiful and frustrating.
My kids went absolutely bananas over the prospect of enjoying a full-blown movie session during a long drive.
It makes driving the thing a doddle.
These are big numbers for the supposed entry-level model and those figures feel more impressive when behind the wheel.
All four doors open automatically, but locating the button is a bit fiddly.
Each rear occupant is presented with a small and fantastically crisp touchscreen next to the door handles.
Blinds then majestically appear to cover the side and rear windows for darkest ambience possible.
All you need is a popcorn scent pumped through the HVAC system and it would be perfect.
The display itself runsAmazonFire TV software and relies on a BMW eSIM to get its data feed.
I guess an Alexa two-way video call would be achievable, although I didnt test it out.
The BMW i7, alongside the latest 7 Series in general, fulfills this brief with distinction.
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