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As the report states, those big TVs are 53% cheaper than they were this time last year.
In other words, people who previously wanted a really big TV couldn’t afford them.
The Samsung 85QN900D (above) is our favorite 85-inch TV right now, but far larger sets are proving popular
And now, increasingly, they can but the market isn’t getting more affordable across the board.
Why are big TVs getting cheaper?
As ever with the TV market, some tech is cheaper than other tech.
LG showed off a 97-inch OLED TV (the 97G2, above) in 2022, but the growth in TVs of that size has been largely generated by VA LCD panels.
That’s likely to remain the case for a while yet.
Thats a trend the firm expects to see continuing into 2025 and beyond.
Put another way, your long-held wish to buy a truly enormous TV has been officially granted.