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A potential headache for Fujifilm?

If Ricoh were able to implement those upgrades, the Ricoh GR IV would be a superb little snapper.

A hand holding the Ricoh GR IIIx camera

Me with my truly pocketable Ricoh GR IIIx, a variation of the GR III with a 40mm lens.

Each camera is a different proposition.

Ultimately, a tiny camera with large image sensor is Ricoh’s winning recipe.

Will it be a big upgrade from the GR III?

A hand holding the Ricoh GR IIIx camera

Me with my truly pocketable Ricoh GR IIIx, a variation of the GR III with a 40mm lens.

History suggests otherwise, and that it’ll just be a few tweaks.

I hope to be proven wrong.

Should Fujifilm be worried?

Ricoh GR IIIx, Black, Digital…

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