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The latest culprit?AI.

Many companies are blaming AI for significantly increasing their energy consumption.

Digital clouds against a blue background.

Butdatamakes the world go round.

In Wasabis 2024 Cloud Storage Index survey of IT decision-makers, sustainability was a must-have when choosing acloud storageprovider.

Showing its tremendous influence, sustainability was selected as a higher priority than price, scalability and even performance.

The landscape is clearly evolving.

Now its a matter of understanding what sustainable data use looks like, and if its possible.

Vice President and General Manager for EMEA at Wasabi.

Legal bodies across the globe are beginning to force businesses to take carbon emissions seriously or face legal repercussions.

This includes emissions from a companys entire tech stack.

With the regulatory landscape changing, businesses are having to adjust.

But how are these offset strategies factored into their customers carbon footprint calculations?

As we know sustainability is a key factor when choosing a cloud provider, customers are demanding transparency.

Cloud is the least wasteful storage solution because of its high optimization of computing and storage capacity.

Data centers allow us to do the most amount of work possible with a given amount of power.

This means that the bigger a data center becomes, the more energy efficient it will be.

Therefore, sustainable-minded cloud customers are best selecting the established competitor compared to the startups.

The focus instead should be on what is a justifiable use of the electricity and resources.

We’ve featured the best green web hosting.

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