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What sparks an iPhone upgrade?

It might be a revolutionary design change like flat edges to curves or the introduction of Face ID.

iPhone 15 Pro Max

Sometimes, it’s not so much the features alone that inspire an upgrade it’s the FOMO.

On the eve of theApple iPhone 16 Event(“It’s Glowtime!

Gurman doesn’t believe this will happen, and I’m inclined to agree mostly.

Consumers are undoubtedly intrigued and inundated with the possibilities of these generative tools.

What’s the purpose of a Genmoji?

Do I really need to keep deleting Aunt Mable from every photo with an Apple Intelligence magical eraser?

By my measure, those two tools are not widely used and have not sparked upgrades.

Apple Intelligence, though, is different.

This assumes that Apple will continue selling one or two legacy models.

It’s worth remembering, though, that older models will not support Apple Intelligence.

I like what I see in Apple Intelligence and applaud Apple for finally getting into the generative AI game.

Putting Apple Intelligence in so many new phones at once will likely create some of its own momentum.

No Apple Intelligence by itself is probably no reason to upgrade to the iPhone 16 at least not yet.

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