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21 years ago I wrote, “I Search Therefore I Google”.

With the indexed and current web as a foundation,ChatGPTis instantly smarter.

ChatGPT Search

(Image credit: Future)

Discovery is more of an interactive exploration.

It’s a pretty subtle integration; you access search by selecting the globe in the prompt box.

Once you do that, you’re in ChatGPT search until you turn it off.

ChatGPT Search examples

(Image credit: Future)

Throughout my experience, I kept looking for any of ChatGPT’s signature errors and hallucinations.

It appears to craft the generative response based on the facts it finds on reputable websites.

Yet it somehow seems cleaner, more concise, and less like an uninvited search results guest.

ChatGPT Search examples

(Image credit: Future)

I asked about the best products in categories like turntables and DSLRs.

In each case, I got clear summaries with bullet lists.

Under each of them was a citation (I often found information culled from TechRadar).

ChatGPT Search examples

(Image credit: Future)

As with other searches, I could ask a follow-up without restating the initial question.

In the case of DSLRs, I asked which is best for wildlife photography.

ChatGPT Search knew I was still talking about the pennies.

ChatGPT Search examples

(Image credit: Future)

For what its worth, 1943 copper pennies are particularly valuable.

Im surprised the US Mint results didnt appear above the virtual fold.

When I asked a follow-up, Can I see a map?

ChatGPT Search examples

(Image credit: Future)

it maintained context and showed me an MTA subway map.

Later, I conducted the same search but this time followed with “Is there good food?”

Vinegar Hill House with its cast-iron chicken looks yummy.

ChatGPT Search examples

(Image credit: Future)

In one funny turn, though, directions for each eatery link to wait for it Google Maps.

Below that was one of Google’s many search enhancements, the People also ask section.

I’m not arguing that SearchGPT is the better search engine.

ChatGPT Search examples

(Image credit: Future)

Plus, Google integrates its myriad tools into search in ways not yet possible with ChatGPT.

Even so, right now, ChatGPT search just feels better.

But being better doesnt mean ChatGPT search wins.

ChatGPT Search examples

(Image credit: Future)

Google is a verb and ChatGPT is far from that.

Now that would be interesting and probably a significant concern for Team Google.

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