When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

In 1984, Steve Jobs introduced the first Macintosh to the world.

Theres a reason for this charts and figures alone rarely persuade on their own.

A person doing a presentation on a whiteboard.

Whatever information we perceive, we do so through the prism of emotions.

In this article, I will share some tips to do so.

Tailoring a product presentation to create an emotional impact:

Founder of XPANCEO.

Inpresentations, it’s possible for you to use this to your advantage.

From my experience, 50% of success comes with mastering your appearance.

If it is a startup founder, wear a hoodie with your logo on it.

This creates empathy, as looking similar will create this impression of affinity.

Establishing common ground is important because deals are primarily about people, not so much about Excelspreadsheetsand IRR calculations.

Many people are good talkers, but not everyone is a good listener.

Build bridges, not walls

Another recommendation is to avoid negative talk.

Unleash the value of your product without undermining your competitors.

Bashing colleagues, investors, clients, or even competitors kills rapport and generates mistrust.

Genuine conversations with them can yield better results than only communicating with clients.

This helps customers make better buying decisions.

This also served as a way to promote other Marriott properties.

Ambitious goals are wonderful to pique peoples interest and make them ask, When will it be ready?

I want it so much!

Opening up with such a statement shows your belief in your product.

As a founder/leader, your genuine enthusiasm for what youre building must be palpable.

This conveys confidence to your team and external stakeholders.

Keep in mind that audiences generally skim through long presentations and dont read past the third slide.

Then, your speech should center on how your product creates value and makes peoples lives better.

Answer how you measure this value and utility, and highlight the human impact.

If your solution helps people be pain-free for 3 days, say that.

Sharing the numbers matters.

I recommend you prepare a detailed roadmap with step-by-step success milestones.

If there’s anyone who can do it, this is us.

Whats next?

The agreement needs to be specific.

For this, it is key to be clear on whether the person needs your solution or not.

If they dont, and you get a no, dont take it personally.

It is better to get a no right away than getting it one year later.

Also, as a note.

If someone asks you about a failure, this is because they know the negative aspect of your product.

Everything has potential downsides, so it is better to discuss them openly.

Last but not least, maintain a growth mindset and ask yourself how you’re free to improve.

Practice is the best way to hone your skills and prepare yourself better for the next opportunity.

We’ve featured the best mind map software.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

If you are interested in contributing find out more here:https://www.techradar.com/news/submit-your-story-to-techradar-pro