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Search engines all hide their indexing, ranking, and sorting algorithms under lock and key.
During the early stages of the most popular search engine Google ranking signals were relatively simple.
These were the days where almost all that was needed were keywords and backlinks.
But mostSEOprofessionals will tell you theres well over 200 of them.
Clearly, search engines have become significantly more complex.
Part of the reason is that the web has become more complicated and much more vast.
Head of Product, IPRoyal.
Do search engines themselves need proxies?
The underlying technology of a search engine is relatively simple.
It runs an automated script that crawls through a website, downloads theHTML, and analyzes the content.
Assuming the content is deemed relevant, its added to an index.
Users can then use the search bar to run through the index to find the content they need.
Established search engines like Google are not banned by websites as nearly everyone wants their content indexed.
If you were a regular user, that would be impossible to figure out.
Although Google provides guidelines, most of them are vague (such as produce good content).
Additionally, localized content wont be served effectively without hundreds of IP addresses.
Some of these insights can be quite apt and direct.
A great example of understanding and abusing ranking systems was the SEO contest held way back in 2018.
Search engines, of course, know that there are tools that purportedly showcase ranking factors.
The result is search engines have to play a constant cat-and-mouse game.
So, in the end, proxies have a great deal of influence over the way search engines function.
They dont take away the revenue of these companies.
But they do nudge them to constantly improve and tweak ranking algorithms benefiting everyone in the long run.
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