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Near the end of the first quarter of 2023,Googleand Yahoo!
They may have met the anti-spam and GDPR requirements, but not those of RFC 8058.
Gmail, and Yahoo!
Though Gmail and Yahoo!
Director of Marketing Activation Services at Optimove.
So, the overall universe that marketers have to send out their messages will be much smaller.
But rather than seeing that a detriment, marketers should look at it as an opportunity.
When it comes to deliverability, email engagement is very important.
For example, Google does not care if email recipients are going to your brand’s website.
What Google, Yahoo!
Those results will affect delivery and sender reputation.
Thats a problem for time-sensitive material.
There should be automated alerts for any identified issues.
Automation, by itself, isnt enough to get the job done.
A human in the loop is necessary as well.
These EPS will provide proactive recommendations on how to avoid any current email issues in the future.
Learning todays rules and best practices serves as a knowledge base, but it isnt the final word.
As youre reading this article, new rules are already being considered or are already being written.
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