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It promises to revolutionize content creation,customerservice, and numerous other domains.

However, despite the hype, it is essential to approach GenAI with a balanced perspective.

Artificial Intelligence

They wont have a transformational impact on the vast majority of services delivered by organizations across all sectors.

In fact, Gartner predicts that by 2027, 70% of GenAI spend will be via these tools.

Customer engagement solutions that can embed GenAI with Enterprise Applications can deliver benefits safely.

Embedding AI technologies with enterprise applications therefore provides a practical approach to AI delivery.

While GenAI offers transformative potential, traditional AI and ML solutions continue to provide robust, lower-risk benefits.

To be impactful, AI implementation should be treated as more than just a box-ticking exercise.

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The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

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