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The law covers any digital recreation using AI.
The new bill comes right after the Senate passed the related AB 2602.
That bill focuses on living performers and sets stricter rules for consent before AI replicas can be used.
SAG-AFTRA’s embrace of the bill is unsurprising, considering the last year or so.
But the bills may mean a lot more to the AI space than just deepfake casting calls.
California might set a template thanks to the strength of the state’s entertainment and tech industry.
We look forward to these bills being signed by Governor Gavin Newsom."
