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The decision is in stark contrast to therapid movement by Adobeand other developers toward embedding AI throughout their platforms.
This practice has led to legal challenges, including a class-action copyright infringement lawsuit against several AI companies.
The company and CEO, James Cuda, made it very clear how he feels.
I really f***ing hate generative AI.
Were not going to be introducing any generative AI into our products.
Procreate believes adding AI-generated content would undermine the creativity that is the cornerstone of its success.
There are plenty who agree in the art and illustration world who have voiced their appreciation for Procreates decision.
Theres been frustration among artists at how AI-driven platforms seem to exploit their work without consent or payment.
The outcry has had some effect on the brands trying out AI image creators.
And whileAdobehas incorporated several generative AI features across its product platforms, it hasnt been immune from criticism.
Still, the legal and regulatory battles over AI image creators are far from over.
