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Meta has just announced plans to bring back facial recognition technology to Facebook and Instagram.

The company is proposing to compare images on adverts or suspicious accounts with celebrities' legitimate photos.

Handy, sure, but can I trust Meta with my biometrics?

The 2018Cambridge Analytica scandalwas probably the turning point.

The company implemented significant changes around user data protection after that but Meta’s privacy breaches have continued.

It’s certainly enough to make me skeptical of Meta’s good intentions and big promises.

Im curious what privacy advocates think about Metas new plan to use facial recognition to help locked-out users.

Now, three years later, it’s back on the agenda.

Well continue to discuss our ongoing investments in this area with regulators, policymakers, and other experts."

We wont always get it right that’s not very reassuring.

So, something wrong is certain to happen at some point?

I’d rather lose Facebook or Instagram account.

What’s the benefit of solving a problem to create an even bigger one?

Meta’s facial recognition tests aren’t running globally.

The company has excluded the UK and the EU markets.GDPRprovides stringent privacy laws around personal information.