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Perplexity has previously made a point of saying that advertising-driven models dont affect the AIs responses.
The companies in question are publishers whose work Perplexitys AI may pull from in its responses.
The initial cohort includesTIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com.
Employees will also get a free year of Perplexity Pro.
AI Searches for Fairness
Those changes may be the underlying motivation for the new partnerships.
AI-generated search results might dissuade users from visiting the original sources cited in the AIs answer.
That could mean reduced ad revenue and subscriptions for the publication.
Many publishers have criticized Perplexity and other AI developers for using their content without compensation.
We structured this program to ensure we have a scalable and sustainable way to align incentives for all parties.
