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Businesses must avoid the trap of adopting AI merely for its novelty.

A common mistake is treating AI as just an add-on to existing products or services.

A hand reaching out to touch a futuristic rendering of an AI processor.

Identifying specific applications where AI can have an impact allows for quicker implementation and more immediate results.

This framework outlines three pivotal stages in AI implementation: augmentation, replacement, and creation.

CTO of EMEA at Extreme Networks.

Augmentation

The initial phase, augmentation, involves enhancing existing capabilities with AI.

This is where many enterprises begin their AI journey.

Many organizations find themselves stagnating at this stage, causing hesitance among boards regarding further AI investments.

This phase offers a more substantial boost in efficiency and cost savings.

This phase not only enhancesproductivitybut also prepares the organization for more substantial innovation.

Creation

The third and most transformative phase is creation.

It becomes a catalyst for entirely new business models and revenue streams.

Take sports stadiums as an example.

This phase demonstrates the long-term ROI of AI and its role in sustaining business growth.

At each phase, human assistance and leadership are still essential.

To fully harness the power of AI, businesses must reimagine every aspect of the user journey and lifecycle.

This involves applying AI-driven insights and solutions at every step from training and enablement to day-to-day operations.

Each phase should be infused with AI to enhance and transform the overall experience.

Additionally, ensuring seamless integration across all people and devices is crucial.

This comprehensive connectivity supports the deployment of AI across various touchpoints, enhancing its effectiveness and reach.

Instead of viewing AI as a simple enhancement, it should be central to business design and architecture.

This approach can reshape experiences, processes, organizational structures, and business models.

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The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

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