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London-based haircare brand Heist has launched a hair dryer that’s specifically for men.
Outlandish claims aside, this hair dryer actually looks pretty impressive.
The streamlined design is also decidedly cool, even with its resemblance to a high-end piece of plumbing.
The Heist 3.0 also boasts ‘Plasma Coating Technology’ to improve hair condition.
For me, this raises more questions than it answers.
What does ‘height’ refer to?
Is this a tool for creating Ace Ventura-style, gravity-defying dos, or is it only for tall men?
How can it be a 3.0 model and also the ‘first-ever’?
Is it even possible to create a portmanteau that’s already an existing word?
We may never know the answers.
The Heist isavailable to preorderin the UK, for shipping in September.
