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Why is this so important?
Consider this: One U.S. farm feeds about 166 people worldwide each year.
Farmers need every advantage they can get, and leveraging technology enabled by connectivity is one of those advantages.
Chief technology officer at John Deere.
How data is used on the farm today
Datais used in two ways on the farm.
Farmers have always leveraged data.
But what once lived in a paper notebook now finds its home in digitaldatabases, accessible by mobileapplications.
They learn how much money their business will earn, and the results of their past decisions.
Think of it like a report card.
A second way that data is used on the farm is in real time.
In an environment where connectivity isnt available, the farmer is challenged to make this happen.
The impact of connectivity on a farm operation for real-time communication and operational decisions is immense.
In agriculture, time is money and any minute of downtime can hurt a farmers bottom line.
But, its not just about farmers talking to their machines.
Its about each of their machines also talking to each other.
For example, during spraying, its common to have multiple machines operating simultaneously within the same field.
This coordination is facilitated by connectivity, enabling seamless communication between machines.
Its crucial for their businesses.
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