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So, what legal protection in the UK currently exists around deepfake technologies, and what behaviors are prohibited?
A useful example is the 2019 ruling against vape company Diamond Mist.
If its misleading enough to confuse someone else, you have grounds to consider litigation.
Instead, individuals are protected under an assortment of regulations depending on the nature of the deepfake.
Online Safety Act
The Online Safety Act has one main provision against deepfakes.
Civil Law
The final recourse for UK citizens is under civil law.
Future of deepfake legislation
So, where does legislation go from here?
The greater issue, however, is enforcement.
Current strategies, however, remain inefficient.
Victims require legal support to make any headway in cases, and creators continue to escape repercussions.
Widespread control of technology is similarly impractical one only need look at GDPR to get a sense of that.
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