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The bestSEOtools make optimizing your website for search engines and monitoring your rankings simple and easy.
Below, we’ve curated a list of our top picks.
We’ve listed thebest SEO keyword research tool.
Best SEO tool overall
1.
However, what sets Semrush apart is its Competitor Analysis tool.
Read our fullSEMrush review.
Best all-in-one SEO tool platform
2.
However, Ahrefs even comes with some drawbacks.
Conversely, large enterprises might find the investment justifiable for the breadth of insights offered.
Read our fullAhrefs review.
Best SEO tool alternative
3.
SurferSEO
When it comes to optimizing your website for search engines, using the right SEO tools is crucial.
There are many options available in the market, but not all of them are created equal.
SurferSEO is a comprehensive SEO optimization tool that goes above and beyond to provide users with an all-in-one solution.
One of the best things about SurferSEO is its seamless setup process.
It’s also available at various price points, making it accessible to businesses of all sizes.
This allows users to stay up-to-date with the latest trends and best practices in SEO optimization.
Read our fullSurferSEO review.
Best SEO tool for professionals
4.
Note that plans come with a 20% discount if paid for annually.
Even if you don’t sign up for Moz Pro, a number of free tools are available.
Read our fullMoz Pro review.
Best SEO tool for tracking links
5.
Majestic SEO Tools
Majestic SEO tools have consistently received praise from SEO veterans since its inception in 2011.
This also makes it one of the oldest SEO tools available today.
Read our fullMajestic SEO Tools review.
Best SEO tool for page crawling
6.
Screaming Frog SEO Spider
SEO Spider was originally created in 2010 by the euphemistically named “Screaming Frog”.
This rowdy reptile’s clients include major players like Disney, Shazam, andDell.
A standout feature is its duplicate content detection, widely used to resolve detrimental content duplication issues.
There is both a free and paid version of SEO Spider.
The free version contains most basic features such as crawling redirects but this is limited to 500 URLs.
This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains.
The paid version is $180 per year and includes more advanced features as well as free tech support.
Read our fullSEO Spider review.
Best SEO tool for keyword research
7.
SpyFu
SpyFu is a search analytics company that scrapes the internet for data.
It is used to identify the keywords that companies are bidding on using Google AdWords.
Few products come close to providing the depth and functionality you get with SpyFu.
Read our fullSpyFu review.
Best SEO tool for newbies
8.
RankIQ
RankIQ is a great tool for optimizing SEO, but it has its pros and cons.
Let’s start with the good news.
RankIQ is one of the best SEO solutions for content analysis.
Its AI-powered content optimizer gives clear and specific guidance to writers on how to optimize their content for SEO.
This targeted approach can significantly improve the chances of ranking high on search engine results pages (SERPs).
RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses.
However, there are some downsides to using RankIQ.
The service is best suited for bloggers and smaller websites, not larger enterprises.
This lack of scalability could be an issue for rapidly growing businesses.
Best SEO tool for individuals and companies
9.
MarketMuse
MarketMuse is a versatile tool that caters to individuals, small and large teams alike.
It is designed in such a way that it can help individuals and large organizations efficiently.
It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic.
MarketMuse’s AI-based guidance ensures that the content you create is comprehensive, authoritative, and relevant.
By enhancing the relevance and depth of the content, MarketMuse can significantly improve the SEO success rate.
However, there are a few things to criticize about MarketMuse.
Firstly, there is a steep learning curve to master the platform’s full range of features.
MarketMuse offers training and support to help users overcome the learning curve and achieve their goals.
It is also essential to note that SEO optimization tools like MarketMuse have a significant drawback.
They have no control over the dynamic nature of search engine algorithms.
Whenever search engines change how they handle searches, even the best tools will be affected.
This can be a challenging process for everyone involved.
However, MarketMuse is known for regular updates and adapting to the changes in the search engine algorithms.
Overall, MarketMuse is one of the best SEO optimization tools available in the market.
MarketMuse’s comprehensive support and regular updates make it a reliable and efficient tool for content optimization.
Best SEO tool for integrations
10.
Clearscope
Clearscope is a content optimization tool that has been gaining popularity among SEO professionals.
Additionally, Clearscope integrates seamlessly with two widely used software products: Google Docs and WordPress.
This makes it easy for content creators to optimize their content without having to switch between different applications.
This feature is especially useful for content creators and marketers who need to optimize their content quickly and accurately.
However, as with any tool, Clearscope has its drawbacks.
One major deterrent for some individuals might be the cost of using Clearscope.
While the platform provides a lot of value, it may be too expensive for some users.
Providing a trial could attract a more extensive user base regardless of Clearscope’s pricing structure.
Moreover, beginners in SEO optimization might find it challenging to navigate Clearscope despite its user design.
There is still a learning curve involved in using Clearscope.
However, the platform offers plenty of resources to help users get started, including tutorials and webinars.
Another downside is that AI content outline generation is exclusively available to customers on the business plan with Clearscope.
This limitation may seem unreasonable, especially considering the pricing tiers, particularly for the essentials package.
Clearscope, it would benefit all your customers to access your AI tools.
Here we’ll look at the best free SEO tools available.
Best free SEO tool platform
11.
This data is pivotal for understanding what’s working in your SEO strategy and what needs improvement.
Another key feature is the ability to submit and test sitemaps.
They help identify pages needing improvements in loading speed, interactivity, and stability.
Read our fullGoogle Search console review.
Best SEO tool for businesses
12.
GA is like this all-seeing eye for your website.
Its a lot more in-depth than GSC, which mainly focuses on how your sites doing in Google Search.
One of the coolest things about Google Analytics is its real-time reporting.
you’ve got the option to watch whats happening on your site as it happens.
Then there’s conversion tracking.
It tracks the steps users take to get there.
Google Analytics also digs deep into who’s visiting your site.
We’re talking age, interests, demographics, gender, location, and behavior data.
It’s perfect for tailoring your content or ads to your audience.
Custom reports are another win for Google Analytics.
it’s possible for you to slice and dice your data however you want.
Despite its comprehensive features, Google Analytics can be complex, with a steeper learning curve than GSC.
Best free SEO toolbar extension
13.
This includes page titles, meta descriptions, canonical URLs, robot tags, and X-Robots tags.
Then there’s this neat feature where you’re able to export all the links from a page.
It also gives you direct shortcuts to a website’s robots.txt and XML sitemap.
It remains an essential yet elusive tool in the arsenal of any good SEO expert.
If you are a webmaster or SEO professional, this is probably the most heartbreaking message you may receive.
Sometimes Googles bots may ignore your content and SEO efforts and avoid indexing your page.
But the good news is that you’re free to fix this issue!
Anything getting in the way of this process can negatively affect a websites online visibility.
So how can an SEO crawler help?
It offers real-time feedback.
These reports can be easily exported and referred to for further action by the technical SEO and development teams.
Therefore, its wise to choose an SEO crawler which is problem-centric and helps you prioritize issues.
A good crawler should make it possible for webmasters to concentrate on the main problems by estimating their scale.
That way, webmasters can keep fixing critical issues in a timely manner.
It remains an essential yet elusive tool in the arsenal of any good SEO expert.
The spiders crawl the URLs systematically.
Simultaneously, they refer to the robots.txt file to check whether they are allowed to crawl any specific URL.
This will also help preserve the equity of that page.
But again, there are no hard and fast rules on how Google evaluates backlinks.
Some backlinks can still be of proper quality even if they dont fulfill these parameters.
How often should a site audit links?
If your website has a long history of inorganic link building, its wise to do a monthly disavow.
In most cases, a quarterly audit is recommended.
It allows webmasters to keep a websites link profile clean and track new backlinks pointing.
Consider a website with hundreds of old, very low traffic pages with no links (e.g.
In such a case, choose the pages with the best content and update them.
The key term here is relevant.
The 301 redirects should point to thematically relevant hubs.
Otherwise, Google will treat them assoft 404s.
Are social media backlinks any good?
However, social signals are an important ranking factor for Google.
People are constantly clicking on links they see in their newsfeeds.
If you offer great content, then this can be a great advantage for you.
Thats why, do not ignore social backlinks.
Can adverts impact your SEO negatively?
When you think of SEO, you generally dont think of ads, and with good reason.
Its not an either-or scenario, and heres why:
The first key feature islazy loading.
When a website employslazy loading, ads only load on a webpage as a user scrolls to them.
This function extremely lightens the page load.
A lighter page means faster loading which leads to better SEO.
Theres a misconception that the number of ads affects SEO, but its actually the density.
The CBA provides comprehensive insight regarding appropriate ad-to-content ratios for both mobile and desktop.
Which leads me to this - youll often hear that SEO follows user experience.
Google uses this line quite a bit, which makes sense.
Ultimately, the goal of Google search results is to return the best user experience.
Do you see the pattern here?
What are SEO tools?
SEO tools help users optimize their websites for better visibility and ranking on search engines.
How to choose the best SEO tools for you?
Before you pick the best SEO tool for yourself, you’ll have to evaluate your SEO needs.
But if you’re a seasoned digital marketer, then an advanced tool will serve you better.
You’ll want to consider the size of your business.
New website owners will have different needs from small and midsized businesses and large businesses.
Look out for the user interface and dashboard as well.
Lastly, you better consider your budget and pick a tool accordingly.
We also looked at their pricing plans and the variety of tools they offered.
Read how we test, rate, and review products on TechRadar.
