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Selling is the most important part of every enterprise.
Sales personnel cant do all the work alone.
Selling is often challenging, especially when working with many leads simultaneously.
Hence, businesses need sales enablement software to simplify the process.
Sales enablement software enables your sales staff to manage all their relevant materials and content from a centralized location.
They let them create, share, edit, and manage sales materials easily.
There are many such tools on the market, and it can be confusing to select a good one.
We tested different sales enablement software to identify the best ones.
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Best sales enablement software overall
1.
HubSpot
Our expert review:
HubSpot is the most popular sales software platform.
you might manage all your contacts from one place, either leads or existing customers.
It provides email templates designed by professionals that you’re able to customize to fit your tastes.
This platform lets you automate mundane tasks, such as sending personalized emails.
HubSpot has a very intuitive interface.
Despite packing many features, the platform is designed in a way thats easy to understand and navigate.
Theres a free version of HubSpot with limited features that wont serve you much.
The premium plan starts from $500 per month, which is pricey.
Read our fullHubspot CRM review.
Best sales enablement software for collaboration
2.
Pipedrive
Pipedrive is a sales customer relationship management (CRM) and pipeline-building platform.
CRM is a subset of sales enablement.
Yet, Pipedrive offers many extra features that make it a viable sales enablement tool.
Pipedrive lets you set up a customizable sales pipeline; you could add custom stages and fields.
Pipedrive supports extensive collaboration, so employees across different departments can work together to speed up the sale process.
it’s possible for you to find plans suitable for both small and large enterprises.
Read our fullPipedrive CRM review.
Best sales enablement software for communication
3.
Salesloft
Salesloft styles itself as a sales engagement platform.
It provides tools that make it easier to find, nurture, and close deals.
Saleslofts product is split into three main parts;Cadence,Deals, andConversations.
Cadence is a platform designed to build and nurture a sales pipeline.
It’s a centralized database of contact information for leads and existing customers.
Sales reps can easily get access to any contact information they need on this database.
Deals is the main aspect that gives sales staff visibility into the entire selling process.
This tool can also help you with sales forecasting and risk identification.
Conversations makes it easy to communicate with leads and existing customers.
you might launch video and audio calls from Salesloft and record every part of it.
We observed that customers often highlight Salesloft as offering good value for money.
Best sales enablement software for info
4.
ZoomInfo
Hypothetically, you have a good product and have found a company thatll be an ideal customer.
But you dont know how to get in touch with an employee at that company to pitch your product.
Thats where ZoomInfo comes into the sales enablement process.
This platform offers a vast, unrivaled database of contact information for businesses across the globe.
The information is not always accurate or up-to-date, but it works most times.
ZoomInfo offers one of the largest databases of business contacts that youll find.
It was a pioneer in this sector, so has the timing advantage over newer entrants.
Pricing depends on the number of licenses and features you want.
Best sales enablement software for content
5.
Highspot
Highspot is a tool that helps improve the productivity of your sales team.
This platform makes it easy to create and organize content.
you’re free to use Highspot to create onboarding programs for your sales teams.
you could create courses and video tutorials to make them familiar with your organization and hit the ground running.
This platform is very user-friendly.
Its easy to navigate, and users can easily search for and find any information they want.
This platform lets you convert your business data into insights that can help you make better decisions.
We’ve also featured the best sales management software.
Its essential to pick something that you could afford in the long term.
Most sales enablement tools have transparent pricing that involves paying an annual or monthly fee for each user.
Yet, read the fine print to see if there are any hidden charges.
If available, use the free trial period to test the platforms features before making your final decision.
User interface
Its essential to select a tool with a user interface thats easy to navigate.
Most sales staff arent technical, so will find it difficult to navigate complex interfaces.
Collaboration
The tool should make it easy for people across different departments to collaborate in the sales process.
Reliability
Your tool should work well and respond to user commands effectively, even on a high workload.
Any platform that lags because of high usage will also lag your sales figures, which is undesirable.
Essential features of sales enablement software
1.
Training module
The platform should have a training module for onboarding new sales staff.
Third-party integration
No tool delivers all the features you want.
Hence, its important that your sales enablement software should have integrations with other third-party tools for extra functionality.
Automation makes the sales process easier for everyone.
You should be able to convert your business data into insights at the click of a button.
Read how we test, rate, and review products on TechRadar.
