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Market intelligence expertsCanalyshas revealed a worrying 17.5% year-on-year drop in Apple Mac shipments last quarter.
Global shipments for PCs reached 66.4 million units in Q3, 2024.
Is the MacBook Air (2019) good enough investment for those discouraged by the MacBook Pro’s lofty price?
Apples share of the PC market pie has declined to 7.7% from 9.5% the previous year.
Why the drop?
There are various reasons why Apple might be experiencing this fall in sales.
Macs are expensive and many people are still coping with a cost-of-living crisis, therefore budgets are tighter.
Businesses and consumers might be opting for cheaper PCs due to economic uncertainty.
Then theres the post-pandemic slowdown to consider.
Rumors indicate that Apples next-gen MacBook Pro range will see considerableperformance improvements, even on its most affordable model.
