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Apple was playing catch up when it released its HomePod.
But, amid all of the new and upcoming features, the actual rollout felt familiar.
What it really felt like was watching Apples announcement of its HomePod smart speaker and its later iterations.
Then came theAmazon Echoand Google Home (later Nest after an acquisition).
Apple was playing catch up when it released its HomePod.
The first Echo came out in 2014 and the first Google Home arrived two years later.
Both quickly iterated the voice assistant and the hardware linking users to Alexa and Google Assistant.
Apples HomePod was more expensive, limited, and frankly late to the game.
They reflect a company that is still trying to kill the gap left open by its AI rivals.
Even Apples partnership news seems familiar.
