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We werent the first to do intelligence, Cook told the WSJ.

But weve done it in a way that we think is the best for the customer.

Apple CEO, Tim Cook openS the door of the newly renovated Apple Store at Fifth Avenue on September 20, 2019 in New York City.

Siri’s new redesign in iOS 18.1 activated on an iPhone 16 Pro Max

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Three iPhones running Apple Intelligence on a beige background

Siri’s new redesign in iOS 18.1 activated on an iPhone 16 Pro Max