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Amazonproclaimed its shopping AIchatbot Rufusas a solution for people overwhelmed by the dizzying array of products on its website.
But, since its Amazon, thats now going to include some ads, asAdweekfirstnoted.
Rufus may generate accompanying text based on the context of the conversation.
Rufus generates results based on Amazons vast product catalog, customer reviews, and community Q&As.
In some ways, the advertising is just another category of information.
The update brings it closer to how the standard Amazon shopping search works.
Obviously, Amazon doesnt want to spam Rufus users with unrelated ads, hence the reference to context.
Rufus is still technically an experiment, and Amazon has warned that its responses might be inaccurate.
But Amazon is the king of e-commerce, and other platforms will likely be watching closely.
