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AmazonPrime haslaunchedits own take on Shark Tank to give entrepreneurs the chance to get their products featured online.
The company has already confirmed panel appearances from Gwyneth Paltrow, Anthony Anderson, Tony Hawk and Tabitha Brown.
Amazon has also planned to run a secondary weekly show This is Small Business: Behind the Buy.
The behind-the-scenes episodes will offer insights from winning entrepreneurs and other not-seen-before content.