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Should companies ditch AI description?

Low-risk products, such as vacuum cleaners and room service delivery robots were perceived more positively.

A hand reaching out to touch a futuristic rendering of an AI processor.

However, even low-risk products which mentioned AI were still less desirable than their non-AI counterparts.

Despite its trendy image, AIs potential negative consequences made customers anxious, lead author Mesut Cicek suggested.

We found emotional trust plays a critical role in how consumers perceive AI-powered products.

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