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The growing adoption of generativeAI toolsacross various industries signifies a significant shift in business operations and innovation.
From automating customer support to generatingmarketing content, AI offers unprecedented efficiencies and personalization.
CTO of Smart Communications.
Clear, accurate and timely: what do customers want?
This tells us that manycustomersdont see generative AI as worth the risk when it comes to their communications.
Its clear that different generations have different values when it comes to their communications.
So, with growing concerns around its use, what is the value of generative AI in communications?
In fact, generative AI is shaping communications by automating content creation, enhancing personalization and streamlining workflows.
Its ability to learn and adapt ensures that communications are not only efficient but also relevant and engaging.
What can businesses do to reassure customers?
Its clear that generative AI can improve communications and build relationships.
This helps prevent biases, unintended consequences and disseminating incorrect or inappropriate content.
This is particularly crucial for regulatory compliant communications, which cannot be compromised by AI hallucinations.
Such hallucinations pose a serious risk to both customers and businesses and can have significant consequences.
Generative AI can be a fantastic tool for businesses to implement and enhance their customer communications.
It helps to personalize, streamline, speed-up and strengthen relationships.
We’ve featured the best AI chatbots for business.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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