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But with new technology comes new challenges.
Users are limited to the templates, designs, and features offered by the platform.
Customization options may be lacking compared to building a site from scratch.
You have less control over the look, feel, and functionality of your site.
AI builders may perpetuate gender, race, and cultural stereotypes in their designs and content.
Many of these AI builders let you regenerate designs for more options.
Provide the AI with diverse and inclusive inputs during setup to reduce biased outputs.
Incorporate your own brand assets, imagery, and content to override the AI’s biased tendencies.
Migrating an AI-built site to a new platform can be difficult, making it harder or costly to scale.
Investigate the feasibility of exporting your content and designs to shift to a new platform if needed.
The focus is often on quick, visually-appealingwebsite designrather than optimizing for search engines.
Optimize your AI-generated content for target keywords.
Enable AMP for faster mobile speeds.
Compress images and enable internet tool caching to improve load times.
Consider connecting your AI builder to a headless CMS with strong SEO capabilities.
Have an SEO expert audit the AI-built site and provide recommendations.
AI may create a site that checks the technical boxes but fails to resonate with users or drive conversions.
Have humans ideate the sitemap and content journey before involving AI.
Critically review AI-generated designs and content from your audience’s perspective rather than just aesthetics.
A/B test the AI-built site with users and iterate based on feedback.
Partner with a marketing strategist to ensure your website aligns with your broader business goals.
Here are some additional tips to help you along the way:
